|  19.07 WIRED July 2011 Highlights
COVER: The Feedback Loop by Thomas Goetz pg. 126 Feedback loops are profoundly effective tools for changing human behavior. It's a simple premise – give people information about their actions in near-real time, then show how to change those actions into better behaviors. WIRED executive editor Thomas Goetz explains how inexpensive new technology gives nearly everyone the ability to put feedback loops into action in their everyday lives. You Are Being Gamed by Dan Ariely pg. 134 Salespeople have exploited the weaknesses of the human mind for decades, and now the giants of the web use these tricks to persuade us to share more, join more, and spend more. From Amazon and Netflix to Groupon and Facebook, find out how companies game us – and how, sometimes, we wind up gaming ourselves. Q&A: Bill Gates, with Chris Anderson pg. 108 Tech icon Bill Gates talked to editor in chief Chris Anderson at the WIRED Business Conference in May about the case for nuclear power, the shortcomings of ethanol, and the futility of rooftop solar panels. Check out highlights from the hour-long discussion here. Kinect Hackers by Jason Tanz pg. 114 When Microsoft released the Kinect for Xbox last November, most people focused on the controller-free interface. Roboticists saw something else – an affordable, lightweight camera that could capture 3-D images in real time. Now, thousands of fans are hacking the Kinect controller to run everything from robots to art projects. End of the Black Box by Jerry Adler pg. 142 When an airplane goes down, all of the crucial information stored in its "black box" flight data recorder goes with it. The technology to make these recorders obsolete has long existed – so why does the vital work of investigating a plane crash still depend on reading physical memory chips that must be rescued from the wreckage? WIRED has a better idea. Taster's Choice by Frederick Kaufman pg. 154 Frederick Kaufman gets an inside look at the Cup of Excellence in Colombia, where coffee experts grade hundreds of varieties to crown the finest beans in the country. Plus, learn how to sniff, sip, and spit like a licensed coffee grader. Plus! Summer Test – 25 new products tested & rated (pg. 55); What's inside A1 Steak Sauce (pg. 46); The five best energy boosters (pg. 82) Media Contact: Rachel Millner, Rachel_Millner@condenast.com, 212-286-4673 | 
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